Built to give you your time back.

Who we are

Genotion builds apps that make everyday life easier — our own products first, then custom builds and consulting for the people who ask. And not just the apps: the systems behind them, too — design systems, content, and the structure that makes everything work together.

We're deliberately small and deliberately hands-on. Every project gets the same treatment: understand the work first, then build the system that fits it.

The founder

Genotion is led by Dan Morris, founder and creative director of Shofsky, a digital studio for biotech and pharmaceutical companies. Over two decades there, he has turned complex science into clear, usable branding, content, award-winning websites, and the design systems behind them — from Series A through IPO.

Genotion brings that same instinct to everyday apps: accessible, user-first, and genuinely useful. For specialized work like investor relations, we also consult and build at a higher level.

How we work

• We learn the business before touching a line of code. The system has to fit the work — so we start with the work, not the tech.
• We build around real workflows. An app should follow the way you already operate, not force you into someone else's process.
• We verify before we ship. Everything gets tested against real use before it goes live — and checked again after.
• No jargon, no black boxes. You always know what your system does and why. If we can't explain it plainly, it isn't finished.

Data & privacy

Our stance is simple. Data integrity comes first: your data stays accurate, consistent, and yours. Security is built in from the first line of code, not bolted on at the end. And we never sell, share, or trade your data — not to advertisers, not to brokers, not to anyone.

The full details are in our privacy policy.